Case Studies
TONA is a premium activewear brand founded by one of Lululemon's original designers, specifically creating "the last leggings you'll ever need" for women who prioritize strength training over yoga. The brand spent three years and $2.2 million developing proprietary PFAS-free fabric with butt-lifting technology, positioning their $138 leggings as superior to competitors for gym performance. TONA operates as a mission-driven company, donating mental health counseling sessions to teens with every purchase to address rising youth suicide rates.
1st Leaf is a functional wholefood supplement made from 100% microgreens grown at an indoor vertical farm in Batavia, Illinois. Each scoop delivers the nutritional equivalent of 6-7 cups of greens, with microgreens containing up to 40x more vitamins and nutrients than their fully grown counterparts. The powder is freeze-dried to retain 97% of its nutritional value and contains just five microgreens: broccoli, kale, mustard, red cabbage, and pea shoots. No fillers, no artificial sweeteners, no synthetic vitamins. Just real plants, made in the USA.
Blaze n Chill is a modern functional wellness brand built around feeling good and living better. Founded by Matthew Murray, the brand creates 2 oz shots designed to deliver clean energy, sharp focus, and everyday balance. Golden Boom leads the lineup with a bright lemon ginger flavor, functional mushrooms, and zero caffeine. Simple ingredients. Real results. No confusion.
Jasmine Chambers is the CEO of Jasper Builds, a luxury design-build firm in Nashville, and the author of the upcoming memoir Dreams That Matter. Raised in a high-control religious community, she and her husband left with their four young children and nothing but each other, rebuilding their lives from the ground up. Today, she speaks to women who have carried pain quietly and are ready to reclaim their voice, their choices, and their future. Her message is simple: you do not need permission to become who you were meant to be, and the life of your dreams begins the moment you choose to build it.
JASPER is a luxury design-build construction company serving the greater Nashville area, specializing in custom homes, high-end residential renovations, and commercial builds. With over 250 years of combined team expertise, they position themselves as a white-glove, legacy-building partner who gives families their time back while bringing their dreams to life. Founded by Jasmine and Jed Chambers, the company operates on their EPIC core values—Excellence, People, Integrity, and Communication—delivering unmatched transparency, expert guidance, and timeless craftsmanship to affluent homeowners in neighborhoods like Belle Meade, Brentwood, Franklin, and Green Hills.